Used Car Dealer Magazine

FEB 2018

Used Car Dealer Magazine, the official monthly trade magazine of NIADA, offers readers the most current news and info on such topics as industry trends,technology,financing,marketing and dealership operations designed to increase profitability.

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Page 44 of 78 / F E B R U A R Y 2 0 1 8 / W W W . N I A D A . C O M 42 different, something that caught their attention. They turned around a bit confused, attempting to identify the sound, so close to them, but not yet recognizable. The little 5-year-old girl also turned around. She looked up at 50 men dressed in business attire standing on the sidewalk – and that's when I realized what Tom meant when he said, "Her name is Claire." As a father, a rush of emotion came over me and the hair on my arms stood straight up. I was eager to join in singing, "Happy birthday dear Claire…" Claire, that little 5-year- old princess, so excited to see Mickey Mouse, the Cinderella Castle and all the other attractions Disney provides, was filled with joy. She smiled from ear to ear. Her mom and dad looked at us astonished as Tom walked toward them, still leading the choir of car dealers. Every few seconds Tom would take a quick glance at us to make sure we understood what was happening. What was happening was we were making Claire feel like the most important little girl in the world. Tom had a wide smile as well. When he got about five feet from Claire, he got down on one knee, on her level, and sang to her eye-to-eye as we finished: "Happy birthday to you." The mother wiped her eyes, obviously filled with emotion that all these strangers offered an extreme act of kindness and gave them all the unexpected gift of a moment. I have to say it felt great to be a part of that moment. The trainer patted Claire on the back and wished her a happy birthday from all of us. The mom and dad couldn't say thank you enough as they too hugged their special little girl. They turned and walked toward the Cinderella Castle full of emotion and joy and still taken back by the choir of car dealers. trying to quickly communicate to us. Tom then whipped around with his back to us and faced a family of four walking toward Cinderella Castle. The young couple, only six or seven feet from us, was walking away from our group pushing a stroller. A little girl around the age of 5 walked by their side. It happened so fast, I had no idea what was going on. With his arms up in the air like a conductor leading a great symphony, Tom sounded off. In my headset, I could hear him sing, "Haaaaaappy birthday to yooooou…" That's about the time I realized we were singing happy birthday to one of the family members. By the next line, about 20 members of our group, mostly men with deep voices, had joined in song, all of them just as confused as I was. "Happy birthday to yooooou…" As the deep, robust voices of 20 men belted out "Happy Birthday," the young couple heard it – something W H A T I S Y O U R D E A L E R S H I P ' S S T O R Y ? H O W D O Y O U T E L L I T T O Y O U R P R O S P E C T S A N D C U S T O M E R S ? C O N T I N U E D F R O M PAG E 4 1 C O N T I N U E D O N PAG E 4 4 watch. listen. learn. Like. Totally. Tubular. Dude! In February watch. listen. learn. More than 40 educational sessions filmed during the 2017 Used Car Week conferences in La Quinta, Calif., will be added to the NIADA.TV Network throughout February.

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