Used Car Dealer Magazine

FEB 2018

Used Car Dealer Magazine, the official monthly trade magazine of NIADA, offers readers the most current news and info on such topics as industry trends,technology,financing,marketing and dealership operations designed to increase profitability.

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Page 66 of 78

FEBRUARY 2018 ← BHPH DEALER 13 businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people. For example, there are many tight- knit communities around TV shows and sports teams. We've seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience. Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too. At its best, Facebook has always been about personal connections. By focusing on bringing people closer together – whether it's with family and friends or around important moments in the world – we can help make sure that Facebook is time well spent. Facebook expert Jon Loomer responded on his January 12 blog: "Immediately, we see the problem. Facebook sees person-to-person interaction as the Facebook experience. The brand stuff is fine, too, but there's a lot of it. And it's starting to take over. Zuckerberg implies that interaction with people is inherently healthy whereas interacting with typical brand content (articles, videos, entertaining or informative content) is often passive and not so good." Loomer goes on to say if business pages get slammed by this change, a way back into communicating with users may be through groups. However, that could be another forum brands use to exploit and, in the end, ruin. Zuckerberg said, "As a result of this roll out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people." This seems like a dog chasing its tail. In one part of this statement Zuckerberg said we will see less public content – such as your dealership business page activity and posts – but goes on to say it should encourage meaningful interactions between people. Which is it? I assume what he is saying is if content from your business page is somehow creating longer written replies, even though your posts may experience less visibility, those pages with longer replies may be more visible. JUSTIN OSBURN IS A MODERATOR, CONSULTANT AND TRAINER FOR NIADA DEALER 20 GROUPS, OFFERING MORE THAN A DECADE OF EXPERIENCE IN RETAIL AND BUY HERE-PAY HERE EXECUTIVE MANAGEMENT. HE CAN BE REACHED AT JUSTIN@NIADA.COM. Show Me the Money! ..... Let the assurance of our proven collection/payment technology drive in the dollars. The last thing you want back is the vehicle! •National Tow Lot Notification (Tens of thousands of locations) • If you are a dealer in San Antonio and one your vehicles arrives in an impound/tow lot in Detroit... KNOW ABOUT IT NOW. •Predictive Analytics – Know when a change in home/work address affects your customer. •No Movement Alerts – If the vehicle stops moving, something is wrong. •Tamper Notification •The industry's only Recovery Assurance Warranty – If we can't find it, be covered for the value of the vehicle up to $10,000.* 1 - 877 - 828 -4 770 CONNECT WITH US: Put your heart in the business… put your money in the bank… REST EASY No other system offers this comprehensive combination of data/information/analytics, collection technology, and portfolio protection in one package, for all size operations. Even the small dealer benefits from a full featured system. We will SHOW YOU THE MONEY! *See Warranty for full details While Zuckerberg continues to shed positive light around "tight-knit communities," which would include some business pages, he quickly turns around and calls the majority of those interactions "passive," which earlier he confirmed was not the direction Facebook wanted to go with this change. Live videos seem to be safer and clearer in Facebook's announcement than other types of posts deemed to be more passive. From Facebook's statements, "Person to person will be more valuable than person to page. Connections with people in your network will be the biggest boost because interacting with people you're close to is more meaningful." Keep a pulse on what changes Facebook makes on the news feed. It can definitely affect your reach and advertising strategies in the near future. For more information on Facebook's newsfeed changes or on a 20 Group, email me at

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